https://marker.medium.com/why-all-the-warby-parker-clones-are-now-imploding-44bfcc70a00c
Basically direct to consumer products are better, but only marginally so. They take money to grow, money from investors. The growth comes but the margins get lower. There isn't money to pay the investors. Things flop. The supply chain part of the business, where the profit can be trimmed, is for the big dogs. The innovation at the small end isn't worth it. Products stagnate.
Looks like outdoor voices CEO got out just before shit really hit the fan.
Lots of princes and princesses running things. 1.1 billion for a glasses retailer. Haha.
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